Plain language to improve public service

Maybe it should be common sense, but it's not, not in private industry, nor in government. Effective communication is most frequently a matter of simple language and brevity, keeping it simple.

In honor of World Usability Day, the folks at the GSA are reminding us of this, with an example:

The idea of speaking directly to people, in terms they understand, seems obvious. It can be hard to break a long tradition of arcane terminology and long-winded sentences, but the results can be a win for everyone.

Which would you rather read:

“The Dietary Guidelines for Americans recommends a half hour or more of moderate physical activity on most days, preferably every day. The activity can include brisk walking, calisthenics, home care, gardening, moderate sports exercise, and dancing.”

Or

“Do at least 30 minutes of exercise, like brisk walking, most days of the week.”

That example is from a Department of Health and Human Services project that replaced a 6-page article with 1-page fold-out brochure. The shorter version is not only fewer words to read, but gets right to the point. It speaks directly to the reader, uses an active voice and keeps the message as simple as possible.

Comments

[RamonGustav]

Do you have ideas which worth millions but you lack the necessary capital to put your idea to test?

[ClubPenguinCheats]

Because it is platform independent language. It is easy implement and understood to everyone.

[Persoonlijke gehoorbescherming]

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[l-carnitine]

I think, C is the plain language to improve public service. Because it is platform independent language. It is easy implement and understood to everyone. It can be useful in many ways like air-ticket booking, e-library, e-shopping and many more services.