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Learning from Obama's Online Success

Hey, at TechPresident.com, Colin Delany just started a multi-part series Learning from Obama: Lessons for Online Communicators in 2009 and Beyond which is really good.

for example, the following, which applies to many online enterprises:

Social media lessons from the Obama campaign

  • Start early
  • Build to scale
  • Innovate where necessary; do everything else incrementally better
  • Make it easy to find, forward and act
  • Pick where you want to play
  • Channel online enthusiasm into specific, targeted activities that further the campaign's goals
  • Integrate online advocacy into every element of the campaign

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