Learning from Obama's Online Success

Hey, at TechPresident.com, Colin Delany just started a multi-part series Learning from Obama: Lessons for Online Communicators in 2009 and Beyond which is really good.

for example, the following, which applies to many online enterprises:

Social media lessons from the Obama campaign

• Start early
• Build to scale
• Innovate where necessary; do everything else incrementally better
• Make it easy to find, forward and act
• Pick where you want to play
• Channel online enthusiasm into specific, targeted activities that further the campaign's goals
• Integrate online advocacy into every element of the campaign

Comments

[Daniel Chen]

*actual -> specific

[Daniel Chen]

The diversity of Obama's team, proves that diversity results in creativity. What is extraordinary is not the actual strategy they used, but the approach to team building that has enabled it. Diversity is the key to creativity, and it's a topic I'm actively writing about:

http://www.danielchen.info/2009/03/06/the-diversity-class-the-myth-of-creativity-and-the-necessity-of-diversity/

[Dorothy Suter]

Thanks for this one. You picked the bullets well, and the article you refer to is useful as well. Appreciate it!