Filmmaker/Comedian to Live in IKEA Store for an Entire Week

Hey, this is Mark Malkoff, a guy I know from The Colbert Report:

NEW YORK – Mark Malkoff, a filmmaker and comedian whose video "171 Starbucks" documented his visits to all of the coffee chain's Manhattan stores in a single day, will live in an IKEA store in Paramus, N.J., for an entire week starting Monday, Jan. 7.

"My apartment has to be fumigated and I need to move out for several days," said Malkoff, 31. "All of my friends have tiny studio apartments. Hotels in the city are too expensive. My apartment is 80 percent IKEA products anyway. Moving into an IKEA store makes sense."

Miraculously, IKEA has agreed to let Malkoff live in its Paramus store for the week. Each night, Malkoff will post a video recap of his day at www.MarkLivesInIKEA.com, which will be up beginning Jan. 7.

"This isn't a commercial for IKEA," Malkoff said. "They are not paying me to do this. To me, it made sense for my living circumstance and I thought it would make an interesting video. IKEA is giving me 100 percent reative control of the video content, which is pretty amazing."

Kinda like a Seinfeld episode, ain't it?